Football stats | Team stats | Player stats | Soccer stats. Chocolate Gifts | Artisan Truffles | Gourmet Chocolate. naming the page without connecting it to your page content. 
giving your page the same name as your business or website.giving all of your page titles the same name.Optimal titles should be between 50 and 60 characters. Search engines limit the number of characters which are displayed in SERPs and if they are too long they are truncated and not read by the crawling robots. repeating or spamming keywords (search engines will think you're trying to beat the system and you will be penalised).We include ours for branding purposes and in some instances Google will move your company name to the start of the tag in any event - the SEO value is not diluted in these cases.
put your company name or organisation at the end of the title tag, unless you don't need to include it at all. keep your important phrases short and simple. try to use pipes (sometimes referred to as vertical bars) to separate your phrases and avoid using any other form of punctuation such as hyphens, asterisks, or underscores. the most important keywords need to be at the start of your title tag, with your least important words being at the end (left to right). title tags should be a maximum of 66 characters long, including spaces. Title tags have long been considered one of the most important on-page SEO elements the most important being overall content. Title tags should always make sense to the person searching for your website and ideally the wording should be based upon research into keyword search popularity and relevance to the page itself. They are very important for search engine optimisation (SEO) and social sharing. The title tag is displayed in the tab at the top of the page when you view it and are they often used on search engine results pages (SERPs) to display preview snippets for a given page. 
A title tag is essentially the name of the web page.
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